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Image, appearance rank high among social network users

Women who base their self-worth on their looks tend to share more photos online and maintain a larger number of friends on social networking websites.

Image, appearance rank high among social network users

Women who base their self-worth on their looks tend to share more photos online and maintain a larger number of friends on social networking websites.

Social-networking sites like Facebook enable people to share a range of personal information with friends. The researchers examined the online behaviour of 311 male and female American participants who averaged 23 years old. The researchers checked such things as the amount of time spent managing online profiles, the number of photos they shared, and the size of their online networks and how "promiscuous" they were in terms of making online friends.

It was found that those whose self-esteem is based on others' approval, physical appearance and outdoing others in competition - were more involved in online photo sharing, and those whose self-worth is more dependent on appearance have a higher intensity of sharing photos online. Participants whose self-worth depends on academic competence, family love and support, and being a virtuous or moral person - spend less time online. For them, seeking attention is not a priority in their use of social media.

The findings suggest that women place more importance on their image and appearance than men, and that some women may use social networking sites as a means of competing for attention.
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